Muse vs. Instinct: the cost economics of two consumer personal AI agents

A sourced analysis of what Meta's Muse and Instinct actually cost to run, with sensitivity tables, runway math and a confidence rating on every figure.

Last updated 2026-09-28. Model pricing is refreshed twice daily.

Overview

A sourced analysis of what Meta's Muse and Instinct actually cost to run, with sensitivity tables, runway math and a confidence rating on every figure.

Muse plans implied at $0.0077–0.0092 per million tokens — 44–53× below API list
Per-task agent costs from $0.25 to $300/month of monitoring
Instinct runway: 6.75 months at 1M engaged users costing $200/month
Every figure rated by source confidence

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