# Muse vs. Instinct: the cost economics of two consumer personal AI agents

> Deep-research report on Meta's Muse and Instinct: implied token prices 44–53× below API list, per-task agent costs, runway math on $1.35B of funding, and why balance sheets are the real asymmetry.

Source: https://tokenomy.ai/blog/muse-vs-instinct-cost-economics
Last updated: 2026-09-28
Publisher: Tokenomy — FinOps for AI
License: free to quote with attribution and a link to the source URL.

A sourced analysis of what Meta's Muse and Instinct actually cost to run, with sensitivity tables, runway math and a confidence rating on every figure.

## Overview

A sourced analysis of what Meta's Muse and Instinct actually cost to run, with sensitivity tables, runway math and a confidence rating on every figure.

- Muse plans implied at $0.0077–0.0092 per million tokens — 44–53× below API list
- Per-task agent costs from $0.25 to $300/month of monitoring
- Instinct runway: 6.75 months at 1M engaged users costing $200/month
- Every figure rated by source confidence

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